CNET también está disponible en español. Don't show this again. As previously reported, the promotion will involve a mass distribution of MSN CD-ROM software, in the spirit of America Online's infamous campaigns. It also will include print and online advertising spots. MSN's strategy is to boost the ISP's subscriber base, though Microsoft declined to comment on any specific goals or targets. The software giant also refuses to divulge its current subscriber numbers. But true to form, it is clear that Microsoft is setting its sights very high.
MSN's direct-mail blitzkrieg could be a much-needed shot in the arm for the ISP, which had been upstaged by Microsoft's plan to jump into the free Web-based email space, Initially launched as ouroboros iphone case an online channel featuring proprietary content and services, MSN's objectives have changed dramatically, Microsoft now wants a competitive portal to take on the likes of Yahoo, Excite, and AOL.com, As a result of the shift, content and services were moved out from behind MSN's firewall, leaving behind a pared-down site offering only Internet access, a free subscription to Slate, and discounts onMicrosoft's investor services, Subscriber growth since has stagnated, reaching a plateau at under 2 million, according to JupiterCommunications..
The service also underwent identity changes--it first was renamed "MSN Premier," before being renamed again as "MSN Internet Access"--that likely impeded its efforts to increase brand recognition. The changes occurred when Microsoft revived the MSN by including its entire network of Websites under the umbrella of its MSN.com portal. Today's announcement comes one day after marketing firm J.D. Power and Associates released a report ranking MSN Internet Access highest in customer satisfaction above ISP heavyweights AT&T WorldNet and EarthLink Network.
The new direct marketing campaign will last until the end of June 1999, Microsoft will unleash ouroboros iphone case a massive promotional campaign to advertise its ISP, MSN Internet Access, that will involve direct mail to 45 million people, Carpet-bomb, and they will come, Or at least that's what Microsoft is counting on, as evidenced by its announcement today that it will launch a massive promotional campaign to advertise its ISP, MSN Internet Access, that will involve direct mail to 45 million people, Be respectful, keep it civil and stay on topic, We delete comments that violate our policy, which we encourage you to read, Discussion threads can be closed at any time at our discretion..
CNET también está disponible en español. Don't show this again. "We're still looking to do something in the spring," said Trent Davis, vice president of syndicate for Paulson. "About 80 percent of the small Internet companies that priced under $10 are down. The big boys are doing well, but the little guys are struggling. The window of opportunity just wasn't there.". The company, which aggregates audio content, planned to offer 2 million units--including warrants in addition to common stock--at a price of $12 to $15 per unit. Audiohighway.com had hoped to raise about $27 million from the offering.
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