The Anchor is an under-desk headphone mount that lists for $19. The Anchor, Elevation's popular under-desk headphone mount, has been getting flooded with counterfeits, Hopkins said, noting the situation certainly isn't unique to his company. "The current counterfeit seller, Suiningdonghanjiaju Co Ltd (yeah they sound legit), has been on there for the past 5 days and taken all the sales," Hopkins wrote. Adding further insult to injury, he said Elevation has paid Amazon a "boatload of money" to advertise the product that it has "built, invested in, and shipped."According to Hopkins, the product Suiningdonghanjiaju is selling is a poor facsimile.
They literally reverse engineered it, made steel compression molds, made the logo wrong, used fake 3M adhesive that's very thin and was diecut smaller than the top (measure once, cut twice), they use a lower durometer silicone olixar iphone x carbon fibre card pouch case - black so it flexes more, its has huge mold parting lines, and the packaging is literally photocopied then reprinted (you can tell by the lack of image contrast), And they had to apply a big sticker to cover our SKU with theirs, But to the untrained eye, it would pass, Can't wait for the negative reviews to come...
Amazon has now purged the Suiningdonghanjiaju listing, which is noted in our cart as "no longer available from the selected seller." It instead defaults to Elevation's own stock. Hopkins told CNET that counterfeiters have been purged at least five times in recent weeks only to return a week later under a different seller name "to hijack the listing." He said it takes Amazon 5 days to remove the seller. "It's like whack-a-mole," Hopkins told CNET. Since Elevation doesn't sell its products wholesale (except to Apple), he said it should be obvious to Amazon that any third-party seller with significant quantities is selling counterfeits. "Amazon's policies let sellers hide behind the anonymity of the platform and they know there will be zero recourse," he added.
Amazon has previously recognized it has a counterfeiter problem and has taken steps to quash it, olixar iphone x carbon fibre card pouch case - black It has sued counterfeit sellers and recently created a Brand Registry for companies to list their logos and intellectual property, Last year, Peter Faricy, vice president of Amazon Marketplace, told Reuters that the registry would let Amazon remove listings and potentially cancel seller accounts if counterfeit products were spotted, Hopkins said Amazon could do something very simple to fight counterfeiters, but it isn't..
"If you have a registered brand in the Brand Registry and don't sell the product wholesale, there could be one box to check for that," Hopkins wrote. "And anyone else would have to get approval or high vetting to sell the product, especially if they are sending large quantities to FBA [Fulfillment by Amazon]. I imagine there are some algorithmic solutions that could catch most of it too. And it wouldn't hurt to increase the size of the Brand Registry team so they can do their work faster."Hopkins wanted it to be known he loves Amazon as a customer and is even a shareholder, but he warned folks to take a minute to look at the seller before buying anything on Amazon and then took a final poke at its CEO Jeff Bezos.
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